7 Creative Ways to Use Visuals in Your Content Marketing Campaigns

Content is king on the internet but with a great deal of content available, it is usually difficult to stick out from the crowd. Using visuals creatively can enable you to stand out and help drive more targeted traffic to your website.

Photos

content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
Eye-catching photos are an absolute must in today’s media world

Nowadays, everybody has a video camera on the phone of theirs, so there’s really no reason to avoid using images to support your content. Use high quality images from every direction for the products you’re attempting to promote. Look at just how Amazon does this on the website of theirs, with clickable thumbnails so that you are able to be through the different views.

Great pictures are important for any sales letter you produce. Place the pictures and the “Buy Now” buttons or perhaps links close together to promote sales.

Memes

Memes are a wonderful opportunity to be imaginative and develop a strong visual impact. They’re also highly shareable on social networking, so they are able to provide you lots of traffic provided they’re not in poor taste, are interesting, and only slightly offensive.

content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
Memes need to have just the right blend of humour and taste to be effective

When creating your own memes, use high quality images. They may be your very own, common meme backgrounds as Lord of the Rings or perhaps Willy Wonka, or perhaps stock images. Use one of the famous free meme makers online or perhaps have a program as PowerPoint and save the memes of yours as jpgs.

Looking for truly viral content to share? Have you tried using memes? Here's where you can improve your content marketing... Click To Tweet

Use an extremely readable font like Impact. Watch out for colour contrasts in terms of using the photo as a background, compared to the colour of the lettering you’re using. You need everything to be as clear as is possible. Stay away from making them far more than 500 pixels wide so you are able to make use of them on just about all social sites. Make sure you place your URL on each meme you create to help drive traffic to the website of yours.

Infographics

Infographics are highly shareable and a wonderfully inventive way to present what will often be dull statistics in a totally new light. Even in case you do not have a great deal of graphics, the colour, font and layout will grab the attention and make folks ready to share the info on social networks.

content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
Infographics can convey a lot of information very quickly

Presentations

PowerPoint presentations could result in “bored to death by bullet points,” but adding images can actually make them pop. Once again, the own photos of yours, memes and stock images are able to enhance the deck. And so too can “Smart Art,” creating more, diagrams, and charts to help make the info stand out.

Video

If a picture may be worth a thousand words, videos can easily be well worth vast numbers. Product videos are able to give details about an item consumers are thinking about buying without having to wade through much written sales letter. Product demonstration videos are best because seeing is believing.

Review videos also save a great deal of time, typing and reading compared to written reviews.

Videos from your presentations are a handy shortcut that will help you build your own YouTube channel as well. Put transitions between the slides and set the time each slide should be seen, like ten seconds. Save this as an MP4. Create a key worded title and description so folks considering the niche of yours will have the ability to discover it, and publish it to YouTube. Click the Share button as well as get the embed code so that you are able to include it with almost any blog or perhaps web page post at your site.

Pinboards

Pinterest is an extremely popular social networking site – especially with females, who make up approximately ninety percent of their users. Pinboards with images of your services and products could be an excellent approach to attract attention. Your followers can share your pins with their own followers also. You are able to invite folks to pin on your boards also in case you want, for example, to easily enable you to create great collaborative boards.

Pinterest users literally love pinning! Are you giving them anything to pin from your website? Here's how... Click To Tweet
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
Pinterest is highly visual, and therefore highly responsive

Instagram

content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
Instagram is one of the busiest social sites

Instagram’s popularity is growing by bounds and leaps. It’s currently owned by Facebook and is turning into the go to site for looking at images that are amazing. Make sure you have an account there and format the images of yours as squares to be able to make them look their best.

Using these seven methods of adding visual flair to your content marketing may not be the most glamorous or ingenious… but they are all very effective.

 

Loading ....
Please follow and like us:
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns
content marketing, 7 Creative Ways to Use Visuals in Your Content Marketing Campaigns

mlindley

Husband and father of 2 great kids! I love drinking coffee, reading books, playing racquetball, and adding various domestic animals to our household. I am an Internet Marketer, and I believe in helping people achieve their best.

View all posts by mlindley →

2 thoughts on “7 Creative Ways to Use Visuals in Your Content Marketing Campaigns

Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy this blog? Please spread the word :)